Drive performance. Change behaviour.

Empowering Your Business Through IT, Research & Gamified Learning.

Welcome to Creating Winners, a leading performance agency specialising in serious gaming, research, L&D and IT development. Our mission is to take your business to new heights and deliver exceptional results.

At Creating Winners, we pride ourselves on developing high-quality software that not only performs flawlessly but also boasts an appealing design across all devices. By combining our expertise in research, learning solutions, and creative communication, we create effective and engaging performance programs tailored to help your teams surpass their targets.

Are you looking to drive frontline sales, enhance product knowledge, foster a positive company culture, or establish a rookie academy for your newbies? Look no further - it all begins with a simple chat.

Malaysia: +60126857129


Who we are

Creating Winners stands for more than just a company name.

It represents our belief that individuals who engage in learning, personal development, and behavioural change are the true winners in life. With a focus on gamification, we empower individuals to embark on a transformative journey that leads to lasting success.

Through our gamified learning experiences, we make the process of acquiring new knowledge and skills engaging and enjoyable. By combining elements of challenge, reward, collaboration and friendly competition, we turn learning into an exciting adventure. And realtime research supports this progress.

At Creating Winners, we celebrate those who strive to improve themselves and make positive changes in their lives. Join our community of winning individuals and experience the power of learning, behavioural change, and gamification on your path to personal and professional success.

What drives us?

Be passionate

We work with people who are passionate about their work and we make sure that our teams are working on projects they are passionate about. Once a team is established we make sure we are clear on what the customer stands for and what we want to achieve with the program or development. This is the reason our people go the extra mile to research options, make key recommendations and implement lasting solutions instead of just coding what was required.

Create Magic

In order to win your hearts and start building a long term relationship, we need more than a functioning product or program that ticks the boxes. The development needs to exceed everyone's expectations. Therefore, from the very start to the end, we make sure you are well informed. We invite you to participate in planning and reviews, so that you are well aware of what will be delivered, when and at what budget and so we can listen to your feedback along the way. That's how we get to a winning development.

Do Right

Performance programs can be intangible and IT developments can be highly frustrating with many agencies exceeding deadlines and budgets. Most often it starts with business development managers overpromising and later under delivering. We are clear on timelines and budgets, no hidden fees or lock-up contracts, as we do not seek a one of win. We are also ready to work based on ROI. We seek a long lasting relationship and this requires mutual trust.

Make it Happen

At Creating Winners, our team embodies a proactive and positive mindset. We walk the talk, bringing our skills and expertise to every project we undertake. We believe in creating magic through our passionate approach and doing what is right. However, we understand that passion and doing right only truly matter when we deliver tangible results. We recognise that there may be situations that demand extra effort, and we are committed to going above and beyond when needed.

How can we help?

Research, Gamified Learning, Coaching & IT Development

(Mobile) Product Development

Creating Winners develops your software applications via an agile approach from start to end. Developing an in-house metrics dashboard with open API, a banking application, a podcast terminal or a new gamified SAAS product? We can help get your MVP on the market fast, running smoothly and looking great. In 3 - 4 week sprints you will see your product come to life whilst keeping a tab on tangible progress and budget.


Our view is that anything can and should be gamified to elevate the experience of your people or customers. Gamification involves implementing gaming techniques and schematics to trigger people to a certain behaviour, which can be implemented in IT developments but also in Learning & Development and performance programs. We have gamification designers in-house who collaborate closely with you to create the right experience.

Team Extension

Creating Winners can increase your in-house development capacity and speed or complement the expertise gap with an on-demand development team. Let us take care of recruitment, training and development, payrolling & administration with experienced developers from around the world, mostly based in our Kuala Lumpur office.


Get industry expert advice and guidance on your digital requirements and strategy or on operating a development team. Or perhaps you need a set of second eyes on a complex development or stagnating development? We can help.

Mystery Shopping

Mystery shopping is one of our core competencies. In a nutshell, mystery shopping is a market research a tool where people observe the quality of products and/or services while acting like a regular customer. This information is then collated and analysed to create actionable insights. Mystery shopping is a qualitative and quantitative tool allowing business to experience their own processes, products and services from the perspective of their customers. Mystery shopping can be adapted to many different industries that offer a service or a product. Mystery shopper services are performed all the time for hotels, airlines, restaurants, and retail shops. We have a broad experience across several industries – automotive, finance, fashion, retail, to name a few.


Get your people coached via the gamified learning platform, using results of the learning paths and mystery visits as a starting point or perhaps other insights that may be available. Our coaches analyse insights, personally guide your people or supervisors through the findings and create an action plan detailing how to move forward and how to approach and implement this with their team. Our coaching sessions follow a natural flow but have a set design and always conclude with a co-created action plan to which the individual must adhere. The discussion and action plan is captured online for review; if coaching sessions occur over the phone, the call is recorded and also made available online. They can, at any time, chat with their coaches if they need feedback or guidance. 
Now, that’s teamwork at its best.

Our Latest Work.

Take a look at some of our divers activities


AQ | Retail Performance Program

This performance program with a leading luxury fashion brand involves mystery shopping, learning and coaching of 900 Points of Sale in 8 waves per year spread over 16 countries.

#ROI # mysteryshopping #gamifiedlearning #coaching #retailperformance


RIA Play | Gamified Learning

The DIY smart serious gaming application for learning & communication on web & mobile which makes learning enjoyable and effective for everyone.

#vue, #nodejs, #bash, #php, #laravel, #flutter, #aws, #cloudflare, #mediapackage, #lambda, #fcm, #websocket


Fonodio | IT Software Development

Fonodio is talk radio and podcasts based on the users’ preferences. Broadcasters can create their own radio and activate the “Ad Insertion Program”.

#angular, #python, #nodejs, #java, #php, #laravel, #ios, #android, #aws, #mediaconvert, #lambda, #websocket, #mongodb

Meet Us


Vivek Shah

Mobile Developer

How will your team be engaging with the content? Should we include mobile solutions?


Hazwani Zahari

Client Relations Manager

How well do I understand our clients' industries, challenges, and goals? What steps can I take to deepen my knowledge and expertise in those areas?


Costas Karageorgos

Finance & HR Director

How can we deliver on time and within the budget? Is the dev. team aware of the details of the agreement?


Karel van Zijl

Technical Director

Is the approach realistic? Is there an easier way to accomplish it in a shorter time? Which elements will be most challenging?


Javad Moradi

Senior Developer

A mobile website, hybrid or perhaps a native development? Have we clarified the pros and cons? What physical media should we include?


Jeroen de Koning

Client Director

How can we establish a flow in our dialogue so we remain aligned throughout the whole process?


Sharmalah Bala

Admin & Finance Executive

How can I best support the team in their next wave or sprint? Do they have everything they need to be able to perform?


Safa Sabar

Project Manager

What design will fit with your teams? Can we talk to them, get their feedback and test the user experience?


Ali Hosseini

Senior Project Manager

Have we understood all the requirements? And do we have the right people and skill sets in-house to deliver?


Jan-Willem Smulders

Managing Director

What’s the time to market? Should we execute a pilot or MVP first to validate the idea? Is an agile approach going to work?